Wednesday, April 28, 2010

Golden Temple - Amritsar

Courtesy : Tarandeep Singh

Google Certification Program - AdWords - Part I

Search Results are of type Organic and Paid
Search Engine Marketing
Return on Investment
Pay per Click
Cost per thousand Impressions
Cost per acquistion
Cost per Click
ClickThrough Rate
Marketing type are Branding and Direct Response
AdWords is Google’s SEM/Advertising tool for Google Network [Google Content Network and Google Search Network]
One of the factors affecting search result position is Page Rank. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link from site A to a page on site B adds to site B's PageRank.
Users can visit the Google homepage or other Google properties, enter a search query (terms related to information they'd like to find) into the search field, and click "Google Search." Google returns a variety of search results -- including lists of files, articles, documents, and websites -- that are all highly relevant to the query. (If a user clicks "I'm Feeling Lucky," the user goes directly to the first website or document in the Google search results.)
AdWords offers two ways to trigger your ads to appear:
1) In response to keywords (called keyword targeting)
2) On specific placements (called placement targeting)
Google payment options are divided into two types: postpay and prepay.
Note that you won't be able to switch from a postpay option to a prepay option or vice versa.
The keywords you choose are the terms or phrases you want to prompt your ad to appear. For example, if you deliver fresh flowers, you can use "fresh flower delivery" as a keyword in your AdWords campaign. When a Google user enters "fresh flower delivery" in a Google search, your ad could appear next to the search results.
Like keywords, placements are another way for you to control where your ads appear. A placement is usually a website where you'd like your ad to appear. For example, if you select as a placement, your ad could appear on that site.
Image ad 
A graphical ad, which can be static or animated, that runs on the Google Content Network. Also called a display ad.
Campaign & Ad Group 
AdWords accounts are organized into campaigns and ad groups. You start with one campaign, which has its own daily budget and targeting preferences. You can have multiple campaigns running and might choose to create one campaign for each product or service you want to advertise. Within each campaign, you have one or more ad groups, which are sets of related ads, keywords, and placements.
Impression (Impr.) 
The number of impressions is the number of times an ad is displayed on Google or the Google Network. Monitor your impressions to see how many people your ad is shown to.
If a customer sees your ad and clicks on it to learn more or to do business with you, it is recorded in your account as a click. Monitor your clicks to see how many people choose to enter your website from your ad.
Clickthrough Rate (CTR) 
Your clickthrough rate (CTR) is a metric that helps show how your ads are performing. The more relevant your ads are, the more often users will click on them, resulting in a higher CTR. The system calculates your CTR as follows: Number of ad clicks/number of impressions x 100. 
Cost-per-click (CPC) 
Under the cost-per-click (CPC) pricing model, AdWords charges you for each click your ads receive. You won't incur any costs if your ad is displayed and users don't click it. CPC bidding is the default for ads running on Google and the Search Network. Most advertisers also choose it for their campaigns that focus on getting a direct response from their audience, whether a sale, sign-up, or other action. 
Maximum cost-per-click (maximum CPC) 
The highest amount that you are willing to pay for a click on your ad. You can choose to set a maximum CPC for individual keywords or for all the keywords within an ad group. 
Cost-per-thousand impressions (CPM) 
With some campaigns, you can choose to pay for views of your ad rather than clicks. The maximum CPM is the most you're willing to pay for each thousand impressions, or views of your ad. CPM bidding is only available for campaigns that target the Content Network and not Google search or search partner sites. 
Quality Score 
Quality Score is the basis for measuring the quality of your keyword and ad and determining your cost-per-clicks (CPCs). Quality Score is determined by your keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, and other relevancy factors. The higher your Quality Score, the lower the price you'll pay per click. 
First page bid estimates 
Your AdWords account will show a first page bid estimate for each of your keywords. This metric estimates the cost-per-click (CPC) bid needed for your ad to reach the first page of Google search results when the search query exactly matches your keyword. The first page bid estimate is based on the Quality Score and current advertiser competition for that keyword. 
An optimization is the process of creating/editing keywords and ad text (or adjusting other parts of the account) to improve the performance of AdWords ads.

Google App Engine



Getting Started :

Google Domain and App registration


Tuesday, April 27, 2010

IDE support not just Lazy Loading but Lazy Working toooo!!!!!!!!!!!!!!

Feeling lazy, identify low energy task within Java Eclipse IDE for you to work on.
Now how cool it will be if IDE can convert single high energy task to multiple low energy task and get work done on part of a Project Manager/Team Lead. That would be a awesome feature in the kitty.

Solution to Unhappy Employees


Monday, April 26, 2010

Useful Links which come in handy mostly and End of FInancial Year or Employment :)

Income Tax Department, India
Employee’s Provident Fund Organization, India

Hear with an open mind

Hear with an open mind
Nan-in, a Japanese master received a university professor who came to inquire about the Absolute Truth. 
Nan-in served tea. He poured his visitor's cup full, and then kept on pouring. 
The professor watched the overflow until he no longer could restrain himself. "It is overfull. No more will go in!" 
"Like this cup," Nan-in said, "you are full of your own opinions and speculations. How can I show you the Absolute Truth unless you first empty your cup?" 

Hence it’s very important when we hear or take association from seniors; we go with an empty cup and hear with an open mind, keeping aside our own opinions and speculations.

Thursday, April 22, 2010

Bhajji Fired !!!!!!!!


No one can hurt you without your consent

No one can hurt you without your consent

On the first day, as President Abraham Lincoln entered to give his inaugural address, just in the middle, one man stood up. He was a rich aristocrat. He said, “Mr. Lincoln, you should not forget that your father used to make shoes for my family.” And the whole Senate laughed; they thought they had made a fool of Abraham Lincoln.

But Lincoln --- and that type of people are made of a totally different mettle. Lincoln looked at the man and said, “Sir I know that my father used to make shoes in your house for your family, and there will be many others here…. Because the way he made shoes; nobody else can. He was a creator. His shoes were not just shoes; he poured his whole soul in it. I want to ask you, have you any complaint? Because I know how to make shoes myself. If you have any complaint I can make another pair of shoes. But as far as I know, nobody has ever complained about my father’s shoes. He was a genius, a great creator and I am proud of my father”.

The whole Senate was struck dumb. They could not understand what kind of man Abraham Lincoln was. He was proud because his father did the job so well that not even a single complaint had ever been heard.

“No one can hurt you without your consent.”

“It is not what happens to us that hurts us. It is our response that hurts us.”

Entertainment a click away!!!!!!!!!!!

Joke 1:
Can I borrow that book of yours How To Become A Millionaire? 
Sure. Here you are. 
Thanks - but half the pages are missing. 
What's the matter? Isn't half a million enough for you?
Joke 2: Blonde Password
During a recent security audit, a company discovered that a 
blonde employee was using the following password:
When the company asked the blonde why she had such a long password, she said the login screen required the password to be at least 8 characters long and include at least one capital.
Enjoy the Break

Men and Bank Accounts???????


Appraisal Process....Too Good !

The Art of Appraisal

Big Boss: This year your performance was good, excellent and outstanding. So, your rating is "average".

Kumar: What? How come 'average'?

Big Boss: Because...err. lack domain knowledge.

Kumar: But last year you said I am a domain expert and you put me in this project as a domain consultant.

Big Boss: Oh is it? Well, in that case, I think your domain knowledge has eroded this year.

Kumar: What???

Big Boss: Yes, I didn't see you sharing knowledge on Purchasing domain.

Kumar: Why would I? Because I am not in Purchasing, I am in Manufacturing.

Big Boss: This is what I don't like about you. You give excuse for everything.

Kumar: Huh? *Confused*

Big Boss: Next, you need to improve your communication skills.

Kumar: Like what? I am the one who trained the team on "Business Communication" , you sat in the audience and took notes, you remember?

Big Boss: Oh is it? Errr...well. .I mean, you need to improve your Social Pragmatic Affirmative Communication.

Kumar: Huh? What the hell is that? *Confused*

Big Boss: See! That's why you need to learn about it.

Kumar: *head spinning*

Big Boss: Next, you need to sharpen your recruiting skills. All the guys you recruited left within 2 months.

Kumar: Well, not my mistake. You told them you will sit beside them and review their code, and most resigned the next day itself. Couple of them even attempted suicide.

Big Boss:*stunned* (recovers from shock) Err...anyway, I tried to give you a better rating, but our Normalization process gave you only 'average'.

Kumar: Last year that process gave me 'excellent'. This year just 'average'? Why is this process pushing me up and down every year?

Big Boss: That's a complicated process. You don't want to hear.

Kumar: I'll try to understand. Go ahead.

Big Boss: Well, we gather in a large room, write down the names of sub-ordinates in bits of paper, and throw them up in the air. Whichever lands on the floor gets 'average', whichever lands on table gets 'good', whichever we manage to catch gets 'excellent' and whichever gets stuck to ceiling gets 'outstanding' .

Kumar: (eyes popping out) What? Ridiculous! So who gets 'poor' rating?

Big Boss: Those are the ones we forget to write down.

Kumar: What the hell! And how can paper bits stick to ceiling for 'outstanding' ?

Big Boss: Oh no, now you have started questioning our 20 year old organizational process!

Kumar: *faints*